by Blu Learning

Simulations for business training

 Access to the simulations is free until the end of June 2021 

As many schools and companies are required to move to online teaching and training during the current pandemic, we are making access to our menu engineering and revenue management simulations free for use in class until the end of the current academic year in June 2021.

Use the contact form here and simply send us details of the name of your school or company, your email address and the number of students or trainees who will use the simulation and we will set up your access.

Each simulation comes with a user manual and an introductory video and each student or trainee will see their own results and a comparison with the rest of their group.

Featured Exercises:

Menu Engineering

You are the F&B manager in your company's restaurant with responsibility for maximising Gross Profit and Contribution from the restaurant's menu for the summer season. You must select the most appropriate menu mix at the start of the season, then use price, menu position and your promotions budget to encourage sales and maximise profitability over the 13-week period.

You can watch a short introduction to the principles of menu engineering covered in the simulation here

Revenue Management Exercise

You're in charge of sales and marketing decisions at a 500-room hotel. You have access to the following controls: room price, direct advertising budget, social media budget, and up to five distribution channels. You can open or close each of the channels and manage their commission rates and you have the option to make deals with the OTA channels to boost your hotel's page rankings in their site search returns. But for a cost, of course!

You have 31 days to earn as much money for your hotel as you can.

For an overview of the revenue management simulation, watch this short video

 

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